AFM.SYS · putting things in order
Software Designer & Design Engineer, also known as Simplypheyie (Feyikemi Ajayi). Based in Osun, Nigeria. This is the portfolio of Ajayi Feyikemi Mabel, a software designer creating clear, ordered and delightful product experiences.
I became curious about design long before I knew what product design was. Growing up left-handed made me constantly notice how everyday experiences, from classroom chairs to simple tools, were often designed without certain users in mind. That curiosity eventually evolved into a passion for creating products that feel intuitive, accessible, and genuinely thoughtful.
Today, I design complex digital products with a focus on clarity, structure, and usability. I enjoy working through ambiguity, simplifying complex systems, and shaping experiences that feel intuitive without sacrificing depth. I incorporate AI into my workflow where it adds value, primarily as a tool for exploration, iteration, and execution, while keeping the focus on thoughtful product decisions, strong systems thinking, and well-crafted experiences.
User Research, Visual Design, Product Thinking, Wireframing, User Testing and Usability Testing, Prototyping, and Design Systems. Tools: Figma, FigJam, Whimsical, Miro, Notion, Claude Code, and Tilda.